Comments on: Jeremiah Owyang – Web Strategy: How to evolve your irrelevant corporate website http://www.variocreative.com/blog/?p=253 Graphic Design, Web Design and Marketing for Small Business. Thu, 02 Sep 2010 20:27:35 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: automotive jacks http://www.variocreative.com/blog/?p=253&cpage=1#comment-28841 automotive jacks Sat, 14 Mar 2009 12:42:20 +0000 http://variocreative.com/blog/?p=253#comment-28841 This is the first time I comment here and I should say you provide us genuine, and quality information for bloggers! Good job. p.s. You have a very good template for your blog. Where have you got it from? This is the first time I comment here and I should say you provide us genuine, and quality information for bloggers! Good job.
p.s. You have a very good template for your blog. Where have you got it from?

]]> By: Mark Cahill http://www.variocreative.com/blog/?p=253&cpage=1#comment-7581 Mark Cahill Thu, 14 Jun 2007 19:49:27 +0000 http://variocreative.com/blog/?p=253#comment-7581 May the circle be unbroken...;-) Right - I rarely bother suggesting "let's drop the press releases" anymore because it ends in a squabble with someone who's been handling the press release for 25 years. And for those in industries that still have viable print trade rags, it can be one way to keep your name in them. The thing that gets me is the "Gee gang, let's do a press release" mentality. They generally aren't relevant, your customers don't generally read them. Customer like action rather than words. May the circle be unbroken…;-)

Right – I rarely bother suggesting “let’s drop the press releases” anymore because it ends in a squabble with someone who’s been handling the press release for 25 years. And for those in industries that still have viable print trade rags, it can be one way to keep your name in them.

The thing that gets me is the “Gee gang, let’s do a press release” mentality. They generally aren’t relevant, your customers don’t generally read them. Customer like action rather than words.

]]> By: Mary Schmidt http://www.variocreative.com/blog/?p=253&cpage=1#comment-7580 Mary Schmidt Thu, 14 Jun 2007 19:21:59 +0000 http://variocreative.com/blog/?p=253#comment-7580 So, if I link to this one, think we can keep the hat going around? ;-) But, seriously - Re news: let's be very clear. A press release in and of itself is NOT news. In fact, most releases are anything but. People should focus on doing something newsworthy - and that means worthy of talking about anywhere - dead tree media, blogs, and web sites. "Quick! Mary! We need a press release!" isn't the answer to getting the word out. Some (most) of the best PR is done with nary a press release. It's about knowing the right people and having the right things to say. So, if I link to this one, think we can keep the hat going around? ;-)

But, seriously – Re news: let’s be very clear. A press release in and of itself is NOT news. In fact, most releases are anything but. People should focus on doing something newsworthy – and that means worthy of talking about anywhere – dead tree media, blogs, and web sites. “Quick! Mary! We need a press release!” isn’t the answer to getting the word out.

Some (most) of the best PR is done with nary a press release. It’s about knowing the right people and having the right things to say.

]]> By: Web Strategy by Jeremiah » Voices from the Community: Corporate Websites ARE Irrelevant http://www.variocreative.com/blog/?p=253&cpage=1#comment-7576 Web Strategy by Jeremiah » Voices from the Community: Corporate Websites ARE Irrelevant Thu, 14 Jun 2007 15:29:44 +0000 http://variocreative.com/blog/?p=253#comment-7576 [...] Vario Creative added June 14th This is one of the best analysis I’ve seen, he even adds some suggestions to make it more relevant. “But I am probably splitting hairs here. I agree, to a degree with Jeremiah’s ideas. Here’s how I’d aim to provide relevance for the corporate website: [...] [...] Vario Creative added June 14th This is one of the best analysis I’ve seen, he even adds some suggestions to make it more relevant. “But I am probably splitting hairs here. I agree, to a degree with Jeremiah’s ideas. Here’s how I’d aim to provide relevance for the corporate website: [...]

]]> By: Jeremiah Owyang http://www.variocreative.com/blog/?p=253&cpage=1#comment-7575 Jeremiah Owyang Thu, 14 Jun 2007 15:11:03 +0000 http://variocreative.com/blog/?p=253#comment-7575 Many people have commented on that post, but yours really rises above many, great analysis, I can tell that you're like me --from the trenches. The community resource website is a reality, in fact, I did it while at Hitachi. This Industry (note, I didnt say Hitachi) Wiki was intended to be a resource to all people in the industry. Competitors, Analysts, Customers, and Employees ---everyone. and without bias. As a result, it became one of the first sources of information to go and find info about other sources --a trusted source. The benefits were to me, that I gained the trust of the community, built real-world relationships, and still have many of them as friends today. (including former competitors) Check it out at http://storagebloggers.pbwiki.com/ Also see Dell's Ideastorm and Microsoft Channel 9 Many people have commented on that post, but yours really rises above many, great analysis, I can tell that you’re like me –from the trenches.

The community resource website is a reality, in fact, I did it while at Hitachi.

This Industry (note, I didnt say Hitachi) Wiki was intended to be a resource to all people in the industry. Competitors, Analysts, Customers, and Employees —everyone. and without bias.

As a result, it became one of the first sources of information to go and find info about other sources –a trusted source. The benefits were to me, that I gained the trust of the community, built real-world relationships, and still have many of them as friends today. (including former competitors)

Check it out at
http://storagebloggers.pbwiki.com/

Also see Dell’s Ideastorm and Microsoft Channel 9

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