Comments on: Web of Inaction http://www.variocreative.com/blog/?p=84 Graphic Design, Web Design and Marketing for Small Business. Thu, 02 Sep 2010 20:27:35 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Mark Cahill http://www.variocreative.com/blog/?p=84&cpage=1#comment-380 Mark Cahill Mon, 11 Dec 2006 17:19:25 +0000 http://variocreative.com/blog/?p=84#comment-380 I had a wonderful response composed, thoughtful, solving all the problems of the SMB world, but the submit key deleted it. For me, update frequency is a gut instinct, possibly because I've done it for so long. What works for one business won't work for another. In most cases, 2-3 weeks is about right, but it can't be just adding a press release to your news section. I'm looking to doing flash installments - basically the animated version of the bullet points you mention in your post this morning about "<a href="http://www.opinionatedmarketers.com/2006/12/incredible-shrinking-data-sheet.html" rel="nofollow" rel="nofollow">The Incredible Shrinking Data Sheet</a>" - I think people aren't as willing to read on the internet, and it's better to spoon feed smaller bits of information in memorable ways. Of course, it's time intensive for the SMB to do this. A good webmaster knows when his garden needs tending. We need to listen to them, and think like media, planning our editorial calendar, even if it's loose and subject to change. I had a wonderful response composed, thoughtful, solving all the problems of the SMB world, but the submit key deleted it.

For me, update frequency is a gut instinct, possibly because I’ve done it for so long. What works for one business won’t work for another. In most cases, 2-3 weeks is about right, but it can’t be just adding a press release to your news section.

I’m looking to doing flash installments – basically the animated version of the bullet points you mention in your post this morning about “The Incredible Shrinking Data Sheet” – I think people aren’t as willing to read on the internet, and it’s better to spoon feed smaller bits of information in memorable ways. Of course, it’s time intensive for the SMB to do this.

A good webmaster knows when his garden needs tending. We need to listen to them, and think like media, planning our editorial calendar, even if it’s loose and subject to change.

]]> By: Maureen Rogers http://www.variocreative.com/blog/?p=84&cpage=1#comment-379 Maureen Rogers Mon, 11 Dec 2006 16:01:20 +0000 http://variocreative.com/blog/?p=84#comment-379 Keeping a web-site current is particularly difficult for small, under-staffed companies. Just getting "it" up there can be both daunting and expensive. It's hard to swallow the fact that, once you're in YOU'RE IN, and you need to keep the site fresh and interesting. Hard to do when the resources you have are focused on getting product out the door, making sales, etc. As you and Mary S. note, a web site may well be the most important element in a company's marketing portfolio and you can't just let it sit there dormant. The question is, what's enough? How often/how much updating? Keeping a web-site current is particularly difficult for small, under-staffed companies. Just getting “it” up there can be both daunting and expensive. It’s hard to swallow the fact that, once you’re in YOU’RE IN, and you need to keep the site fresh and interesting. Hard to do when the resources you have are focused on getting product out the door, making sales, etc. As you and Mary S. note, a web site may well be the most important element in a company’s marketing portfolio and you can’t just let it sit there dormant. The question is, what’s enough? How often/how much updating?

]]>