Vario Creative Blog

Over the last few weeks, we’ve been working on a tradeshow exhibit for one of our clients. He’s a local dentist with a great practice and he fully understands the importance of marketing his practice. Just this past weekend, some of his staff took part in a local bridal showcase at a hotel nearby.

You’re probably asking yourself, “What the heck does a dentist have to do with a bridal show?” Well, the answer is simple: Teeth Whitening.

I’m guessing that most brides want to look stunning on their wedding day and making sure that they have a bright, white smile is something that can really beautify anyone. And the photos in the wedding album will show that for years to come.

So what did we do? Well, we worked with the dental team to create several items for their mini booth, such as posters, coupon handouts, a PowerPoint presentation and soundtrack as well as a prize wheel. Each of these items was created with the existing color scheme of the website, business cards and office decor in mind. It shows professionalism, organization and most of all, a branded appearance across all of their materials.

Now I don’t know about everyone, but when I think of visiting a doctor or some other professional providing a service, I’m more apt to go with someone who has that professional look/feel. Think about it: Are you more likely to visit a doctor with typos all over his website or one that has a clean, consistent, professional look to his/her site? Would you want to relax at a spa that has their brochure photocopied on stale stock with smudges on the text or a spa with a full-color chic brochure with some nice photos and imagery?

Subconciously, we all get a feeling from how vendors present themselves through their advertising and marketing pieces. It’s important for all of us to make sure that we look professional to our clients and potential customers. It speaks volumes about the quality of service that we provide and if we indeed take pride in our work.